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Disha Patani launches DZ

The actor has turned entrepreneur with DZ, an oversized, space-inspired clothing label sold through its own website.

Jubliz news desk ·

Disha Patani in a white strapless outfit at a fashion awards event
Disha Patani at the Grazia Young Fashion Awards, 2024. File photo. Image: Bollywood Hungama, CC BY 3.0, via Wikimedia Commons.

Disha Patani has stepped into business with the launch of her own clothing label, DZ, according to Bollywood Hungama. The move comes after more than a decade in films, and the brand has gone live through its official website, which is currently its only sales channel.

The collection leans into loose, baggy silhouettes with graphic designs and playful space and alien themes. To mark the launch, Disha released a promotional track in which she sports oversized pieces and an experimental look complete with bleached eyebrows. Details of the brand's backers have not been made public.

  • Disha Patani
  • Fashion