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Ramayana's business: budget, screens and pay-per-view

India's costliest film is also its boldest commercial experiment. Jubliz follows the money, from record rights deals and global screens to advance bookings, a tax search and a brand new streaming window.

Image: DNEG, CC BY-SA 4.0, via Wikimedia Commons

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Then: how Indian budgets grew up

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Now: what it cost

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How the money comes back

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The advance booking story

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