Satluj finds audiences outside conventional cinemas
After its removal from ZEE5, Diljit Dosanjh's Satluj reached audiences through gurdwaras and village grounds in Punjab.
Following its removal from ZEE5, Satluj reached audiences through community screenings in Punjab, including village grounds, community centres and gurdwaras. July reporting described gurdwara committees, sports clubs and volunteers arranging LED screens, projectors and seating, with diaspora support behind those events.
The Diljit Dosanjh film's journey became a story about how audiences seek access when the usual routes for watching a film disappear.
